OPEN is a casual, casual restaurant concept. It's a flexible, local-competitive restaurant brand that's 'free-standing'. OPEN has been benchmarked and competitive against other free-standing restaurants in the area. This is an eatery that you WANT to visit, WANT TO EAT IN, AND FEEL GOOD. It is open all day and offers a wide range of food and beverages to suit all tastes and budgets. It addresses the needs of both guest and operator for local food, culture, and setting. The 60% global ratio is maintained in all key areas. The key appeals of OPEN include good food, affordable, comfortable, efficient service, and a friendly, relaxed environment. OPEN strives to be a Social Epicenter in every location it is. It also aims to create a strong customer base, loyalty and increase hotel guest retention. OPEN is friendly, caring, and knowledgeable. Staff and guests are encouraged to be open-minded and embrace diversity.